Brand Tags

Wanted to direct your attention to a great new tool for brand research - Noah Briar's Brand Tags. The idea of the project is that the user is presented with a brand logo, and in a text box below he is instructed to type whatever word first comes to mind. Noah accepts submissions if your favorite brand is not listed.

It's a great way to quickly see what words a brand owns, or what general public perception of a brand is. For example, MySpace owns the following words: pwned by facebook, social, ugly, friends, people, emo, lame, and teenagers. Brand Tags could be useful for smaller companies that don't have the resources to run focus groups or invest in costly marketing research.