Cream Cheese

So I went to one of the local bagel shops last night with my girlfriend. We each got a bagel with cream cheese. Upon receiving our bagels, we sat down, and unwrapped them to find they had been smothered with at least a full pound of cream cheese per side. Why is this necessary? Does anyone actually eat all that cream cheese? We of course had to scrape our bagels down to edible levels of cream cheese, it felt like such a waste.

Just an idea, for all you people who dream of opening up a bagel shop one day... use NORMAL amounts of cream cheese on your bagels. Charge extra if someone wants a pound per side. You'll probably be surprised at how much money you save.