3.01.2008

Why Bandit?

Top ten reasons why Bandit wine is better then regular wine:
1. Because it tastes good!
2. 33% more wine (1 liter vs. 750 ml)
3. Lower shipping weight = less fuel emissions
4. 96% wine, 4% packaging -- why waste $$ on packaging?
5. NO corked wine
6. Wine to go-go
7. 1 truckload of empty Bandit cartons = 26 truckloads of empty glass
8. Made largely of renewable resources
9. You can toss it in your cooler
10. You can crush it on your forehead when you're done!

I am such a marketing sucker. I was cruising the local wine store, looking for something affordable to buy, and this Bandit 2005 Cabernet Sauvignon called out to me. Perhaps it was the light purple exterior. Or more likely, it was the unique juice box style packaging that spoke to me. Or was it the increased volume of wine for the paltry price of $6.99. Whatever it was, after consulting one of the wine store employees, ("Have you tried this? Is it good?"), I purchased it and brought it home for consumption in the near future.

The wine itself is OK. The flavor profile keeps itself entrenched within the mediocrity of most wines under $10. It's drinkable, but I certainly would not want drink it the same way I would a $20 bottle of Greg Norman Shiraz. Like I said, I bought the wine for its unique packaging, and that's about the only place it stands out.

One of the pressing issues in the wine industry today is the potentially large carbon footprint that the production and distribution of wine leaves on the planet. Between the dwindling supply of real cork, to the weight of a full glass bottle of wine, import and shipping practices, and the processes used in growing and cultivating the grapes, wine is not exactly an eco-friendly drink.

But Bandit's packaging idea, akin to a single serving boxed wine, is much more environmentally friendly. Yes, the packaging might upset wine purists. It's not elegant, or aesthetically pleasing like a glass bottle of red wine can be, but it serves the purpose of delivering fresh, quality wine in an environmentally friendly manner. I think this could be the future of the wine industry, even if it is the distant future, and I applaud the makers of Bandit wine for their ingenuity and courage to be creative in an industry that likes to maintain the status quo.

1 comments:

Kurt said...

Interesting concept. I don't think I'll be looking for the bandit down at Northside but I really enjoyed the post.